Maximizing Exposure While Protecting Value: The Power of Copyright Management for Video Creators
An endless stream of creators across media landscapes have a never-ending need for fresh content to supply to their audiences.
Due to this insatiable demand, the value of viral videos, particularly in bulk, can be monetarily significant.
ViralHog, for example, has provided our licensors with $15,000,000 since we entered the market 10 years ago.
The need to prevent the dilution of that value is paramount.
The complexities of copyright law are not widely understood. The proliferation of free-use online platforms and the ease of sharing content has created an illusion that any content is free to post. It is common for people to download videos and reupload them with no regard for copyright infringement.
This is why effective copyright management by ViralHog is a crucial tool in safeguarding intellectual property rights and protecting the value of copyrighted content.
A professional copyright management team, such as the team at ViralHog, will deploy a number of methods to ensure that content is protected:
Many people are familiar with seeing watermarks on content to signal ownership of audiovisual content. These marks of ownership can dissuade some users from representing copyrighted content. It can also help copyright-holders identify and deal with content that is being used illegally.
We can use SEO tactics to manually search for unauthorized copies of licensed content. We help our licensors avoid infringement by encouraging them to share any copies of their videos that have been posted. This helps us avoid taking action on their approved posts, and investigate to determine whether any other copy is authorized.
We can use metadata to identify and establish ownership of content. Platforms like YouTube and Facebook provide creators with the ability to upload videos and create “reference files” – digital fingerprints that can automatically identify copies of content. Once identified, a copyright-holder has the option to capture the advertising revenue of an unauthorized copy, or have it removed entirely by reporting it to the platform for violating copyright laws and/or community guidelines.
ViralHog acts on behalf of creators to safeguard their content from unauthorized use and properly monetize their intellectual property. By retaining and enforcing exclusive rights to their content, creators enjoy various revenue streams that we generate, such as licensing deals and advertisement revenue sharing.
Creators who work with ViralHog can maximize their earning potential, mitigate the risk of unauthorized reuploads or plagiarism, and preserve the exclusivity and value of their content.
Comments